Businesses have to create compelling video content that captures attention and propels engagement. However, sometimes these creations don’t get the approval they need from higher-ups in the company or key regulators, especially if a few production errors or changes in policy, brand values, or general business goals have transpired.
After all, it’s not beyond the realms of possibility that adverts can be complained about when they’re deemed controversial by viewers. Whether justified or not, this type of consensus is enough to taint the conversation around a business, distract from its message, and plunge it into disrepute.
So, video content rejections can be good if it’s either that or jeopardising the company image. While it can be frustrating, there are straightforward changes firms can make to quickly rectify most of these situations. Here’s what they are.
Re-evaluating The Message
The message is the first area to explore if your video content isn’t approved. This core aspect should align seamlessly with your brand’s values and goals. It’s vital to re-evaluate the message to ensure it’s clear, on-point, and relatable to the target audience.
Start by reviewing your script or storyboard. Does it accurately convey the intended message? Is there room for misinterpretation? Look for any disconnects between the script and the visuals. If something can be taken out for better flow and pacing, go for it!
Secondly, verify if the video overdoes the sales speak or jargon that people find endlessly frustrating in any situation. Today’s consumers appreciate authentic content that adds value, so consider toning down the sales pitch and focusing on providing useful information or insights. Voice actors are cheap, and voiceover work is quick if lines need to be re-recorded.
Technical aspects like aspect ratio, resolution, and video length greatly impact the acceptance of your content. One tool that can quickly adjust these elements is Adobe Express’ Video Cropper. It’s a quick fix for firms looking to alter their videos without a complete overhaul.
Firstly, these tools can help you perfectly crop videos with ease, allowing your content to fit various social media platforms. This ensures the content looks professional and is appropriately framed. Secondly, the tool can shorten lengthy videos, which is essential as viewer retention decreases with extended lengths. Remember, people typically look at TikTok videos for a few seconds but may be willing to watch Facebook videos for longer. Adjust as needed!
Lastly, the video cropper lets you adjust the resolution to suit different platforms and bandwidths, enhancing the viewing experience for your audience. So, these tools make your video content more digestible and palatable – crop your video in seconds and then instantly download it!
Touching Up Aesthetics
The visual aesthetics of your video can have a profound influence on how it’s perceived. Consider tweaking some design elements.
Begin with the colour scheme. Ensure it aligns with your brand identity and evokes the desired emotions from viewers. Next, focus on fonts and typography. They should be legible and aesthetically pleasing. Also, assess the transitions and animations. They should be smooth and complementary to the overall design. Lastly, ensure the visuals are consistent throughout the video – consistency reinforces your brand and keeps viewers engaged.
It usually doesn’t take a village to make these kinds of changes. Hopefully, you will have received some feedback on what needs changing, so you can have a targeted approach to these adjustments, hastening the speed at which you make them.