A letter of appreciation for her artwork from Her Majesty, Queen Camilla was not something Farnham based artist, Alison, would have believed possible when setting up her business, ‘Pup Goes The Easel’, in the summer of 2022. It just goes to show what can be achieved in a short period of time. “I recently sent one of my coronation-themed, Charlie cards and tea towels to Queen Camilla because I thought it would be fun to know that something from Farnham was being used at Highgrove House, Clarence House or even Buckingham Palace! The letter of thanks and praise from Her Majesty for my work was a real surprise and such a boost for my business”.
Alison is a self-taught artist, who, in mid-life founded an exciting new creative business. She produces distinctive greetings cards, prints, tote bags and tea towels from her fun and vibrant paintings of pups. Her business was inspired by her family pet, a rescued Lurcher called Parker. “He was the sweetest pup and brought joy to our lives” says Alison. Having previously only painted her family’s pets, her family encouraged her to take what was “just a hobby” to the next level. So, she painted more pups (family and friends’ dogs were her muses) and, with a huge leap of faith, set up her small business.
Since last summer Alison has successfully sourced UK based, suppliers who ensure her products are of the highest quality and are sustainably made. She has sold her unique images as high-quality cards, prints and gifts through local and London markets and through her Etsy store. “Meeting customers and seeing their positive reactions to my artwork has been very uplifting”. Alison has sold her products locally at the Farnham Maltings Monthly Market and Etsy Guildford. In London she has had success at the Crafty Fox Market the De Beauvoir Christmas Trail and the BBH International Women’s Day Market. “I look forward to attending other events in the future including Curated at the Dorking Halls and at Denbies Wine Estate as well as more markets in Farnham, Alton and Guildford”.
Setting up a creative business in mid-life has brought many challenges but it has also been exciting and inspiring. “I have thoroughly enjoyed creating products from my images that capture the essence and personality of a pup and love seeing customers interact with them”. Alison’s next step is to collaborate with retailers so that she can reach a wider audience. Watch this space – who knows, Pup Goes The Easel may soon be ‘By Royal Appointment’!
Alison’s work can be found on her Etsy store (https://PupGoesTheEasel.etsy.com) and can be contacted through Instagram (https://instagram.com/pupgoestheeasel).
